About VIVANATURA
We are an independent, private company, active on the Romanian market as well as the international market since 1996 under the brand name VIVANATURA.
The Vivanatura portfolio currently consists of 77 cosmetic and dermatocosmetic products, grouped under three brands: Vivanatura, GennaDent, and Bebe Drag.
The commercial “umbrella” brand Vivanatura includes these product lines:
HAIR CARE RANGE, FACIAL CARE RANGE, BODY CARE RANGE
THERAPEUTIC RANGE.
GennaDent, composed of products that maintain and improve the health of teeth and gums, offers a natural, complete solution for regular oral hygiene and as an adjunct in various oral cavity conditions.
Bebe Drag, natural hypoallergenic dermatocosmetics designed for newborns and children up to 3 years old.
ABOUT THE COMPANY
We are a Romanian company, with fully Romanian capital, based in Bucharest. We have 100% coverage across Romania.
We have products derived from traditional local basic ingredients (clay, propolis, petroleum). The ranges that make up our portfolio are aimed at consumers of all ages, from newborns to the elderly, inclusive.
The Values of the Vivanatura Brand are Expressed through the Slogan “Efficient, Natural, Romanian”
EFFICIENT
The products are processed cold – exclusively!
Throughout the manufacturing process, the temperature does not exceed 37 degrees C.
37°C
temperature
maximum
processing
The phenomenon of BIOCOMPATIBILITY occurs – meaning not only perfect tolerance but even a close affinity with cellular constituents.

BIOCOMPATIBILITY
increased with the skin
The healing properties of natural ingredients are kept intact and active.

ACTIVE PROPERTIES
natural are preserved
NATURAL
Our products are made up of 96-100% active, natural, and naturally derived ingredients:
active clay, petroleum, complex content of cold-pressed vegetable oils, essential oils, plant extracts, propolis, colloidal metals, zeolite
96-100% natural ingredients.
ROMANIAN
Manufactured and packaged in our country. We keep up with current demands and a healthy lifestyle, constantly adapting to them.
We successfully capitalize on traditional recipes, empirically verified by Romanian folk medicine, based on local remedies: petroleum, clay, bee products, medicinal plants.
The Story of VIVANATURA
The VivaNatura Laboratories Started from a Love for Nature and Truth.
The only capital invested was enthusiasm and, at times, overestimating our own strengths.
That is, we did not have financial capital.
We aim for our work to have meaning and even be imbued with wisdom and spirituality.
We put into practice Kahlil Gibran’s aphorism that: “work is love made visible“, meaning we work for the people who need our products and secondarily for money.
However, money is also a parameter we consider because we could not function otherwise.
What We Do is a Way of Loving Others.
And we are sure that, in the future, when society surpasses the somewhat decadent present, this attitude will be normal and natural for most people.
We strive not to make compromises, so our products are as natural, efficient, and made from the highest quality raw materials as possible.
We implement traditional principles, such as information from Romanian traditional medicine and Ayurvedic medicine, as well as new processing means and technologies, which aim to keep the properties of plants and other natural substances used intact.